Information Revolution & Agriculture Development : A Survey of District Bahawalpur (Punjab)
Keywords:
Information Revolution, Agricultural Periodicals, Innovation, Young Farmers, Old FarmersAbstract
The farming community views agricultural periodicals as an efficient instrument for disseminating agricultural knowledge. Various governmental and commercial entities in Pakistan employed this method to speed up the spread of agricultural innovation. The purpose of the current study was to examine the function and contribution of agricultural periodicals in distributing agricultural knowledge among farmers. The district of Bahawalpur served as the study's area. 52 followers of five different agricultural magazines were chosen at random as the sample size for the study. The data were gathered using a pre-tested and verified postal questionnaire. Through the use of the program SPSS, the data that was obtained was examined. The study's findings show that young farmers responded more favourably to agricultural periodicals than did older farmers in terms of their value for crop yield, the veracity of the information, and its applicability. It is recommended that the number of subscribers to agri-publications be expanded for the agricultural community to receive the most coverage possible.
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