Effectiveness of Online shopping characteristics and well-designed website on customer satisfaction to purchase Online: Evidence from Textile industry of Hyderabad
Keywords:
Customer Satisfaction, Website Design, Perceived Risk, Product Price, Information AvailabilityAbstract
Electronic commerce has grown rapidly in recent years. However , surveys of online customers continue to indicate that many remain unsatisfied with their online purchase Research was done while keeping in mind the customers of Hyderabad, Sindh region, Pakistan's for textile sector, in terms of the effects of online shopping features and website design on customer satisfaction.. According to research, customer satisfaction is influenced by product price, perceived risk, information availability, and website design. The data was gathered from a primary source, which entailed gathering information directly from the target population via a structured questionnaire. A total of 120 people were included in the study. The data analysis was done using version 20 of the Statistical Package for Social Sciences (SPSS). The current study examined Part A, which addresses demographic parameters, and Segment B, which addresses variable-related responses.. The outcomes are available in table format. This is a quantitative research project. The study's suggestions state that top management must offer competitive compensation to the organization's workers, as well as establish career development possibilities and a network of communication between workers and management.. As these individuals are only reliable asset which rings business to organization. This study concludes with the future direction of the research. The study's findings are encouraging, and they can assist Pakistan's textile industries in increasing their online sales and increasing customer satisfaction. Existing research can assist organizations in determining how to deal with online customers and what strategies are used to improve organizational performance and growth.
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