Analyzing the Virality of Short-Form Poetry on TikTok: A Case Study

Authors

  • Ifra Iftikhar Associate Professor, Department of Mass Communication, Lahore Garrison University
  • Bushra Yasmeen Professor, School of Sociology, Minhaj University Lahore
  • Muhammad Ramzan Assistant Professor, Department of Sociology, Institute of Social & Cultural Studies, University of the Punjab, Lahore
  • Madiha Javed Lecturer, Government Associate College for Women, Harappa, Sahiwal

Keywords:

Tiktok, Short-Form Video, Social Media, Content Creation, Viral Content

Abstract

The rapid rise of short-form video platforms like TikTok has revolutionized content consumption, particularly among younger demographics. This platform's unique algorithm and user interface have created opportunities for diverse content creators to gain significant traction. This case study delves into the strategies employed by a prominent Pakistani TikToker, Adeeb, to achieve significant popularity through his short, emotionally resonant poetry videos. By analyzing the factors contributing to Adeeb's success, this research aims to offer valuable insights for aspiring content creators seeking to optimize their impact on the platform.

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Published

31.10.2024

How to Cite

Ifra Iftikhar, Bushra Yasmeen, Muhammad Ramzan, & Madiha Javed. (2024). Analyzing the Virality of Short-Form Poetry on TikTok: A Case Study. PAKISTAN JOURNAL OF LAW, ANALYSIS AND WISDOM, 3(10), 122–130. Retrieved from https://pjlaw.com.pk/index.php/Journal/article/view/v3i10-122-130

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