The Diversity and Inclusivity of Content Available on the Youtube Kids App: An Analysis of Different Cultures Languages and Perspectives
Keywords:
Youtube Kids App, Inclusivity, Content Analysis, Cultural Perspectives, Linguistic Diversity, Cross-Cultural UnderstandingAbstract
YouTube Kids App is now an extremely popular platform to learn and entertain kids. However, there are concerns over the absence of diversity and inclusion in the content through the app, particularly concerning representations of various cultures, languages, and perspectives. The prime objective of this study is to investigate thoroughly the issue at hand and provide a comprehensive overview of the content that is available on the YouTube Kids App. This study examines the representation of culture and language and analyses the content that children can access from diverse backgrounds. It also examines the impact of exposure to different content on children's development and social understanding. The research study is crucial because it can reveal the impact of media on their development in terms of perspectives as well as the development of their cultural awareness. This study analyses the complex relationship between content creation and usage within the YouTube Kids app, utilizing qualitative techniques like deep-dive interviews and analyzing content. This research provides useful information that can be used as a reference for parents, creators of content, and policymakers to ensure a culture of digital media that is inclusive and accessible to children.
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Copyright (c) 2024 Muhammad Azeem Sarwar, Dawood Ahmad, Shazia Kausar, Shazia Tabassum
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