Diffusion of Misinformation on Social Media; Content and Effects Study
Keywords:
Social Media, Diffusion of Misinformation, Religious and Political Intolerance, Continued Influence.Abstract
Social media has influenced all fields of life due to their interactivity and freedom without any gatekeeping but these advantages developed immense problems related to the validity of data. Social media platforms are becoming the most influential tool of interaction and most users spend many hours on different social media networks daily. Diffusion of Misinformation has become one of the major problems on social media which is defined as unintentionally sharing and posting content on social media. The issues associated with the misinformation on Facebook and Twitter are focused on picture, video, and text-based content. The key objective of the study is to analyze the relationship between user engagement, the continued influence of misinformation, and religious and political intolerance. The model of the continued influence effect of misinformation suggests that social media users are part of misinformation even after the identification of fact-check tools. The content analysis of political and religious misinformation content identified by the fact-check sources (N = 200) highlighted a positive relationship between the variables. The findings highlight the interconnected dynamics between intolerance and the spread of misinformation in the digital age. It suggests that the role of fact-check sources should be increased and social media users should be literate or mindful while consuming social media.
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