Coverage of Environmental Issues in Leading Media of Pakistan: A Survey Analysis

Authors

  • Adnan Bashir Cheema PhD Scholar, Communication and Media Studies, Gomal University, DI Khan, Pakistan.
  • Dr. Muhammad Wasim Akbar Associate Professor, Communication and Media Studies, Gomal University, DI Khan, Pakistan

Keywords:

Environmental Issues, Media Coverage, Survey Analysis, KAP model, Pakistan.

Abstract

This study examines the coverage of environmental issues in Pakistan's top media outlets. As the world grapples with the mounting issues of climate change and environmental degradation, the role of the media in moulding public perception and influencing policy discourse becomes increasingly important. The study focuses on the perspectives and analysis of significant Pakistani media organization’s reporting on environmental issues, with a special emphasis on newspapers, television channels, and online platforms. The study intends to discover patterns in media coverage and the emphasis given to various environmental issues through a survey of rural and urban residents of Rawalpindi and Islamabad using both qualitative and quantitative measurements through the KAP model.  The findings of this study aim to improve our understanding of the role of the media in determining public awareness and policy responses to environmental concerns in Pakistan. The study also considers the possible impact of media coverage on public opinion, government measures, and the country's overall environmental agenda. This research provides insights that can aid media professionals, politicians, and environmental advocates in building a better educated and involved public conversation on environmental issues in Pakistan by throwing light on the strengths and limitations of present media practices. Finally, the study adds to the larger debate over the role of media in addressing environmental concerns and promoting sustainable practices in developing countries.

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Published

30.09.2023

How to Cite

Coverage of Environmental Issues in Leading Media of Pakistan: A Survey Analysis. (2023). PAKISTAN JOURNAL OF LAW, ANALYSIS AND WISDOM, 2(02), 657-677. https://pjlaw.com.pk/index.php/Journal/article/view/98

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