Impact of Educational YouTube Videos on Students' Academic Performance
Keywords:
Educational YouTube videos, Students’ Performance, Technology Acceptance Model, Pakistan.Abstract
Social networking sites, especially YouTube, are becoming increasingly common in today's ever-changing educational scene for the younger population worldwide. This trend is particularly noticeable in Pakistan as well, where youngsters make up most of the population. In this environment, YouTube educational videos have become increasingly popular among young people in Pakistan, significantly impacting their behaviour and academic achievement. The survey was conducted to study and investigate the relationship between the use of YouTube videos and university students' academic performance. Three Universities were surveyed and data from 300 students was carefully examined using Chi-square, descriptive, and correlation investigation techniques. The investigation's objectives are to carefully verify study hypotheses through evaluation and derive significant conclusions. Under the guidance of the technology acceptance model (TAM), it is examined several factors, including the distinctive evidence of YouTube educational sites. The findings of this study reveal that understudies at Islamabad's universities can interact with a variety of YouTube educational websites. That being said, it's interesting to note that the analysis points out a potentially detrimental effect on both their general performance and behaviour. As a result, YouTube videos for education are becoming an increasingly significant tool for educational purposes in educational settings.
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