Campus Traffic Safety: Assessing Students’ Knowledge, Attitudes, and Practices for Behavior Change Interventions

Abstract

Traffic safety on higher education campuses is a growing concern, particularly as students engage in risky behaviors such as ignoring signals, over speeding, improper parking, and riding motorcycles. This study examines students’ knowledge, attitudes, and practices (KAP) regarding traffic safety and their perceptions of institutional engagement. A cross-sectional survey of 55 university students was conducted using a structured questionnaire measuring knowledge, attitudes, and perceptions of institutional action. Findings reveal critical gaps in understanding traffic rules, weak moral responsibility, and limited trust in the university’s safety efforts. Despite these deficits, students showed openness to change when interventions emphasized real-life consequences, social norms, and visible institutional support. Using the Health Belief Model, Theory of Planned Behavior, and Social Cognitive Theory, the study proposes a phased strategy for behavior change, including consequence-based messaging, peer modeling, and educational enforcement. The findings highlight the importance of combining awareness campaigns with social and environmental strategies to foster sustainable traffic safety behavior on campuses.