Digital Dialogue: Unpacking the Language Shift and Investigation of the Social Media effecting the Communication Skills

Authors

  • Dr. M. Qamar Zaman Baber Lecturer, Department of Media and Communication Studies, The Islamia University of Bahawalpur
  • Dr Syed Ali Hassan Shah Assistant Professor, Dept Media and Communication Studies, University of Okara
  • Asif Arshad Phd Scholar, Department of Media and Communication Studies, The Islamia University of Bahawalpur
  • Sadam Hussain Phd Scholar, Department of Media and Communication Studies, The Islamia University of Bahawalpur

Keywords:

Digital Conversation, New World Media, Effectiveness in Communication., Digital Literacy, Evolution of Language, Digital Conversation

Abstract

The development of social media sites has brought a fundamental change to the communication dynamics affecting the way people use language and affect communication skills in significant ways. This thesis will examine the complex nature of the influence of social media on communication with regard to its effect on the development of language, communication patterns, digital literacy, and identity formation. This study examines how social media sites facilitate condensed and informal language style, promote visual and multimodal participations, and hasten the development of new linguistic norms by synthesizing current body of knowledge on this topic and empirical studies. It also discusses issues about the effects on the formal writing ability, creating echo chambers, and the polarization of opinions. The paper highlights the value of comprehending digital conversation to maneuver its effects on language proficiency and interpersonal communication successfully in modern society.

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Published

30.09.2025

How to Cite

Digital Dialogue: Unpacking the Language Shift and Investigation of the Social Media effecting the Communication Skills. (2025). PAKISTAN JOURNAL OF LAW, ANALYSIS AND WISDOM, 4(9), 52-63. https://pjlaw.com.pk/index.php/Journal/article/view/v4i9-52-63

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