Twiplomacy and Twitter: Perception of Twiplomacy by Talk shows anchors in Pakistan
Keywords:
Twiplomacy, Twitter Diplomacy, Program Anchors, In-depth InterviewsAbstract
Twiplomacy holds great importance in today’s world. Various studies have been conducted on digital diplomacy. However, this study analyzed the Twiplomacy in the opinion of Pakistani mainstream talk show anchors. It explored the perception of anchors regarding the significance and execution of Twiplomacy in Pakistan. Therefore, the program anchors were taken to find their views and opinions as they are potential opinion makers, and a large number of people listen to them to know about their opinions on various issues. For this, ten prime-time talk show anchors from the top ten news channels were chosen for in-depth interviews on the basis of their Twitter followers. The in-depth interviews were conducted via telephone as well as Skype on account of their availability. The findings suggested that Twitter appears to be the most direct, fast and convenient way of communication. Moreover, the former PM Imran Khan kept on executing Twitter diplomacy efficiently and effectively. The role of PTI and former PM Imran Khan has been quite significant in Twitter diplomacy and Twitter politics both, nationally and internationally. However, the leadership and politicians need a little cautious approach towards it. Also, the foreign office needs to add Twitter more to influence and active performance of their diplomatic operations. Twitter diplomacy was found more effective than mainstream media diplomacy as Twitter diplomacy had access to an international audience.
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