Climate Change and Role of Pakistani Media: A Survey Analysis
Keywords:
Climate change, Pakistani media, Role and Coverage, impact, KAP model.Abstract
The purpose of this survey study is to investigate the effect of Pakistani media in shaping public opinions and awareness of climate change in both rural and urban areas. The project objectives were how information on climate change is communicated and received across varied groups, with a focus on understanding the influence of media outlets such as television, radio, and internet platforms. For this purpose, a survey of 800 residents of the twin cities Islamabad and Rawalpindi has been conducted in rural and urban areas to check their knowledge, attitude and practice. The KAP model has been utilized to explore and verify the assumptions of the study. The findings show that there are differences in media exposure between rural and urban people, which affects the level of climate change awareness in different places. The study emphasizes the significance of developing personalized communication techniques for different locations in order to successfully address the particular difficulties that each community faces. It also looks at the media's role in promoting sustainable practices and instilling a feeling of environmental responsibility in the public. The study emphasizes the importance of improved coordination across media outlets, government agencies, and environmental organizations in order to improve the accuracy and reach of climate change information. Understanding the impact of the media on rural and urban people is critical for establishing targeted interventions that contribute to a more informed and environmentally conscious society in Pakistan, however, the outcome of the study shows that the majority of the respondents are well aware of the environmental and climate change issues but majority of them do not practice the same precautions.
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