“Embracing the Big Data Analytics Capabilities on Firm’s Performance in the Digital Transformation Era of Family-Owned Businesses: A Study of the Fashion Industry of Pakistan”. PAKISTAN JOURNAL OF LAW, ANALYSIS AND WISDOM, vol. 3, no. 11, Nov. 2024, pp. 83-98, https://pjlaw.com.pk/index.php/Journal/article/view/v3i11-83-98.