“Embracing the Big Data Analytics Capabilities on Firm’s Performance in the Digital Transformation Era of Family-Owned Businesses: A Study of the Fashion Industry of Pakistan” (2024) PAKISTAN JOURNAL OF LAW, ANALYSIS AND WISDOM, 3(11), pp. 83–98. Available at: https://pjlaw.com.pk/index.php/Journal/article/view/v3i11-83-98 (Accessed: 22 May 2025).