Embracing the Big Data Analytics Capabilities on Firm’s Performance in the Digital Transformation Era of Family-Owned Businesses: A Study of the Fashion Industry of Pakistan. PAKISTAN JOURNAL OF LAW, ANALYSIS AND WISDOM, [S. l.], v. 3, n. 11, p. 83–98, 2024. Disponível em: https://pjlaw.com.pk/index.php/Journal/article/view/v3i11-83-98. Acesso em: 16 oct. 2025.