Comparative Analysis & Implications of Mass Media Versus Digital Media for Marketing Communication. PAKISTAN JOURNAL OF LAW, ANALYSIS AND WISDOM, [S. l.], v. 3, n. 4, p. 185–200, 2024. Disponível em: https://pjlaw.com.pk/index.php/Journal/article/view/v3i4-185-200. Acesso em: 3 apr. 2025.