The Impact of Facebook Advertisement on Youth: A Case Study of the University of Swat
Keywords:
Facebook, Advertisement, Youth, University, SwatAbstract
This study is being conducted to know about the impact of Facebook advertisement on the students of University of Swat. Aim of the study was to know about students regarding Facebook advertisement and buying stuff through such advertisements. Agenda-setting theory was used as theoretical framework for the study. The questionnaire was used as a data tool and data was collected from 100 students at the university. Results of the study revealed that 97% of the students are using the internet and 93% are using social media. 69% of the students said that Facebook advertisement give awareness about the brands to the audience while 74% of the respondents think that people are buying because of Facebook advertisements. The study also found that majority of the respondents buy stuff that they have seen in Facebook advertisements.
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Copyright (c) 2024 Arshad Rehman, Abdullah, Afira Gulzar, Asma Waheed
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