The Impact of Facebook Advertisement on Youth: A Case Study of the University of Swat

Authors

  • Arshad Rehman Visiting Lecture, Department of Media & Communication Studies, University of Swat
  • Abdullah Graduate Student, University of Swat
  • Afira Gulzar MPhil Scholar, Superior University Lahore.
  • Asma Waheed Assistant Professor, Government Graduate College (W), Sheikupura

Keywords:

Facebook, Advertisement, Youth, University, Swat

Abstract

This study is being conducted to know about the impact of Facebook advertisement on the students of University of Swat. Aim of the study was to know about students regarding Facebook advertisement and buying stuff through such advertisements. Agenda-setting theory was used as theoretical framework for the study. The questionnaire was used as a data tool and data was collected from 100 students at the university. Results of the study revealed that 97% of the students are using the internet and 93% are using social media. 69% of the students said that Facebook advertisement give awareness about the brands to the audience while 74% of the respondents think that people are buying because of Facebook advertisements. The study also found that majority of the respondents buy stuff that they have seen in Facebook advertisements.

References

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Published

31.08.2024

How to Cite

Arshad Rehman, Abdullah, Afira Gulzar, & Asma Waheed. (2024). The Impact of Facebook Advertisement on Youth: A Case Study of the University of Swat. PAKISTAN JOURNAL OF LAW, ANALYSIS AND WISDOM, 3(8), 227–236. Retrieved from http://pjlaw.com.pk/index.php/Journal/article/view/v3i8-227-236

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