Public Perception of Transgender Rights in Pakistan: Analyzing the Impact of Media on Social Attitudes
Keywords:
Public Perception, Transgender Rights, Social Attitudes, Media, TransgenderAbstract
This study explores the public perception of transgender rights in Pakistan, with a particular focus on the impact of media on social attitudes. Utilizing a sample of 500 students from various educational institutions, selected through simple random sampling, the research aims to understand how different media sources shape opinions and awareness regarding transgender rights. Data were collected using a structured questionnaire that assessed students' levels of awareness, the perceived impact of different media types (television, social media, print media, and online news platforms), and their support for transgender rights. The findings reveal a diverse spectrum of awareness among the student population, with a significant portion demonstrating moderate to high awareness of transgender rights. Social media emerged as the most positively influential medium, significantly shaping favorable attitudes towards transgender individuals, while traditional media such as television and print exhibited a more neutral or negative impact. The study also highlights a strong correlation between media consumption and support for transgender rights, suggesting that increased and diverse media exposure leads to more progressive views. This research underscores the critical role of media in shaping social attitudes and the importance of leveraging digital platforms to promote awareness and acceptance of transgender rights in Pakistan. The findings can inform policymakers, educators, and activists in designing effective media campaigns to foster a more inclusive society.
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Copyright (c) 2024 Awais Ali Ch., M. Hamza Naeem, Dr. Nadia Zaheer Ali, Aehtasham Tariq Shaikh, Kiran Manzoor
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