Analyzing the Influence of the Media on Disaster Response and Social Transformation
Keywords:
Mass Media, Social Response, Traditional Media, Social Media, Social ResilienceAbstract
The current qualitative study examines the complicated role of mass media in shaping social responses and transformations during disasters in Pakistan. The thematic analysis approach is used to investigate the how different forms of mass media including traditional media as well as social media platforms. Influence the behavior, public perception, and policy responses at the time of disasters. The current study identifies major themes such as agenda setting, propagation of information, and social mobilization. This research explores the complex relationship between media depictions and social resilience. The potential benefits and pitfalls of the media during the time of disaster are being considered in the study. The findings of the study foster the importance of media literacy, ethics in reporting, and collaborative approaches among policymakers, community stakeholders, and media practitioners. These measures are required to leverage the media's constructive influence in enhancing effective disaster preparedness, quick responses, and recovery initiatives.
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Copyright (c) 2024 Dr. Nasir Khan, Dr Muhammad Asif Munir, Akhtar Ali
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