Portrayal of Women in Contemporary Pakistani Dramas
Keywords:
Feminism and Media, Portrayal of Women, Women Roles in Pakistani Dramas, Framing, StereotypingAbstract
TV Dramas are the main source of entertainment in our society. It also depicts the cultural norms of the society. Particularly women's image in society is highly influenced by TV dramas therefore, it is important to study the relationship between television and women. The purpose of this research was to analyze the portrayal of women in current Pakistani Urdu drama. A quantitative content analysis technique was used to collect the data. A total of 21 drama serials broadcasted on four Pakistani entertainment channels (Geo Entertainment, ARY Digital, Hum TV and Green Entertainment) during 2023 in prime time 8 to 9 PM, from Monday to Sunday were analyzed. The unit of analysis for the study was female characters in these dramas. Data was coded in different categories according to the roles given to female characters. The framing theory approach was used in this research. It was observed that Geo and ARY were airing mostly stereotypical stories while Hum and Green were presenting a variety of topics in their dramas. Mostly, the women were given both negative and positive roles. The portrayal of women is relatively better than discussed in past. However, there is a need to write more stories discussing women's issues and promoting gender equality.
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Copyright (c) 2024 Muhammad Sohaib Subhani, Dr. Masroor Khanum, Dr. Shahid Hussain
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